How to Promote Infographics

How to Promote Infographics

By Rosalie van den Bos

In one of our previous blogs Infographics are a Social Media and SEO Tool for Success, we discussed that infographics are a great tool for social media and SEO. But too often even the most beautiful and useful infographics seem to get lost in the noise of the internet. These tips can help you get your infographic out there, be noticed by the right people, and ultimately go viral.

Creating Your Infographic

1. Choose a timely, relevant topic. Making an infographic about the Olypmics, during the Olympics will assure you of a lot more traffic than an infographic about the history of making calendars. It is important to be up to date with the news so that you can be aware of what is going on in the world.

2. It’s okay to promote yourself, but do it in a subtle manner. Be aware that an infographic is different than an infomercial. The most important thing you want to do is to give the user interesting and educational information, presented in a beautiful way. People should feel like they are being given a present, not a sales pitch. Only promote yourself by putting your logo on the bottom with the line “Brought to you by.” If you really want to promote yourself more, dedicate a small section to your company’s services – but only if your services are relevant to the subject of your infographic!

3. Refer to credible sources. This is very important. Anyone can come up with data and present it in a visually shocking way. You also need to have some hardcore research to back up your facts. It helps to cite your sources properly throughout the infographic.

Time to Promote

4. Create a place for your infographic. The website where you put your infographic will be the base for all success and backlinks. Make sure your infographic is displayed in a small size so that it loads faster and can be viewed on small screens. The ideal size is 570 pixels wide but people should be able to click on the image and view it larger.

5. Make it easy to share. Use CodeTidy.com to add embed code on the end in simple HTML and put social media share buttons on the infographic page on your website.

6. Promote on Social Media sites. Put it on your Facebook, blog, and tweet about it. Add it to StumbleUpon and other websites like Pinterest.

7. Always target your content to a relevant audience. Whether you are promoting your infographic on social media sites or directly to other websites, make sure your audience will think it’s worth reading it. Don’t send the infographic around on its own, be sure to write a bit of background story as well.

8. Optimize your infographic for Search Engines. Make sure your keywords are in the title tag and body copy.

9. Submit your infographic to infographic directories. Webmasters and infographics lovers are more likely to find it that way. Some examples:

http://visual.ly

http://submitinfographics.com/submit-infographics

http://www.infographicsarchive.com/submit-infographics

http://infographicsite.com/submit-infographic

http://reddit.com/r/infographics

http://graphs.net

10. Highlight the most interesting part of your infographic. Cut out a part that stands out and export it as an image on its own. You can promote this on sites like Flickr with a link to the full infographic.

11. Promote it in your newsletter. Again, only show a section of the infographic with a link to the site where your full infographic is displayed.

How do I know who shared my infographic?

12. Track your views. Use TinEye.com, copy and paste your image location to see who embedded your graphic.

I hope these tips are useful to you. turboessayswriting If you have any questions or anything to add, don’t hesitate to comment below.

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Rosalie van den Bos

Rosalie van den Bos

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2 Comments

  1. Hey Rosalie,
    This is a great post. You should write one on how to create an infographic in terms of the art.
    Asher.

    Reply
  2. Thank you Asher. My next blog will have some nice tips and tricks of how to make a good infographic. Anything in particular you would like to know?

    Reply

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